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Lakeside Harley-Davidson® News


Mon, 11 Jan 2016





This year, the iconic Sportster® Iron 883™ is the donor bike for the epic contest that will run until June 2016 and see authorised dealerships across Europe, the Middle East and Africa competing to demonstrate our originality and creative customisation skills. We have our bike now and work has already begun to take on this ultimate challenge and be crowned the kings of custom!

The contest is a two-stage process, with the first stage being a national competition to establish the winning ‘Custom King’ in each market, culminating in a head-to-head contest between the national champions and the presentation of the prestigious award at the ‘Wheels & Waves’ custom lifestyle event in Biarritz, France in June 2016

The 2016 Iron 883 represents the ideal blank canvas to demonstrate the customisation skills of the Harley-Davidson dealer network. It’s the perfect motorcycle for customisation and is already being personalised by owners who see it as the ideal base to add their own style to the mix.

Last year’s Battle of the Kings contest was a huge success that garnered over 30,000 public votes and secured participation from more than 150 dealers across Europe. Now the competition is established we can look forward to even more inspiring custom bike entries this year.

Our expert technicians are the undisputed ‘Custom Kings’ and the go-to experts for all things customisation. Harley-Davidson has a rich custom heritage, a solid network of customisation experts and an extensive range of parts and accessories so we’re all well-placed to take on this challenge.

We’ll also be able to reproduce our build at a capped maximum retail price to showcase how Dark Custom motorcycles can be personalised at a price that remains within reach.

The national stage will be a combination of public online voting taking place in March and April 2016 and a jury round to decide national winners. These national winning bikes and their dealership creators will then go on to compete head-to-head at one of the most influential new-wave custom bike events in Europe, ‘Wheels & Waves’ in Biarritz in June 2016. A jury of knowledgeable custom and bike peers will then select the 2016 ‘Custom King’ and present the trophy to the lucky winner at the award ceremony in June.

Keep an eye on our Facebook page for updates on our entry!

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